SPLASH! How good water works.

THE ECOLOGY CENTER’S NEW EXHIBITION “SPLASH! HOW GOOD WATER WORKS” TO INSPIRE AN INQUIRY INTO OUR DAILY WATER FOOTPRINT

Free, family-friendly attraction to feature 13-foot high “Juggernaut” sculpture and 10 interactive water conservation exhibits

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SAN JUAN CAPISTRANO, Calif. – The Ecology Center, in partnership with Hurley, will open “Splash! How Good Water Works,” a free interactive exhibition launching Saturday, August 28 to bring attention to the more than 1,800 gallons of water the average Southern Californian uses each day. The attraction will be open to the public every Saturday and Sunday from 11 a.m. to 5 p.m. until August 2011, and will be held at The Ecology Center, located at 32701 Alipaz St. in San Juan Capistrano, Calif.

Visitors will be greeted by a 13-foot-tall “Juggernaut monster,” a sculpture made of 365 five-gallon water bottles, standing in front of the entrance to emphasize  our average daily water usage. “Splash!” will also feature interactive, family-friendly exhibits throughout The Ecology Center’s campus,  demonstrating how water relates to everything we do – the food we eat, the clothes we wear and the lifestyle we live. The exhibition highlights ten solutions to reduce our water footprint, including reusable water bottles and buying local and seasonal foods, among other daily behavior changes.

“The world’s poorest survive on less than five gallons of water a day, and yet we continue to feed the Juggernaut monster,” said Evan Marks, executive director of The Ecology Center. “A daily water footprint of 950 gallons is a sustainable global standard. I’m confident that we can win this war on water scarcity, and The Ecology Center is committed to providing our community with solutions to decrease our water footprint.”

“Splash! How Good Water Works” represents the first collaborative project between The Ecology Center and Hurley’s H20 initiative.  

About The Ecology Center

The Ecology Center is an exciting new educational center, whose purpose is to engage the entire family in fun, hands-on activities that teach practical, environmental solutions at the household and community level.  The Ecology Center is located at 32701 Alipaz St. in San Juan Capistrano, Calif.  For more information, please visit www.theecologycenter.org or (949) 443-4223.

About Hurley

Founded in 1999, Hurley is an authentic “Microphone for Youth” brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, Calif., with international offices in Tokyo, Sydney, Barcelona and Bali. For more information, visit www.hurley.com.


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to inspire an inquiry into our daily water footprint.

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evan marks August 16, 2010 10:13 AM

our average daily water usage

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and to defeat the Juggernaut!

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evan marks August 16, 2010 10:13 AM

how water relates to everything we do; the food we eat, the clothes we wear, and the lifestyle we live.

8/13/10 4:10 PM

evan marks August 16, 2010 10:13 AM

Splash! highlights ten solutions to reduce our water footprint, thus defeating the Juggernaut, including using a reusable water bottle, buying local and seaonal foods, swapping a meat based diet for a vegetarian meal, among other daily behavior changes.

8/13/10 4:10 PM

evan marks August 16, 2010 10:13 AM

and Hurley’s H2O initiative.

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Living The Surfing Lifestyle

There is much more to surfing than just finding the ultimate wave. Surfing is about the whole lifestyle. Getting the most out of surfing will i require you to live and breathe the surfing lifestyle.

The Challenge of finding the ultimate wave and living it is what drives most seasoned surfers.

The excitement of the next big wave is what all surfers live for in their sport. The thrill of riding that monster and living to tell the tale just can't be beaten - this adventurous spirit is what all surfers live for. This always forms part of the discussion whenever surfers get together socially.

Improving your technique and riding those waves even better than before is what motivates most surfers.Like any sportsman a surfer is always looking for a better performance. This quest for excellence and continual improvement places a heavy demand on the serious surfer. That why you will often find them a the local surf shop - learning about the latest board technologies and surfing techniques. Surfing can be an expensive sport especially if you take it very seriously and want to embody the surfing lifestyle.

Surfing is a very social sport.That why you always find surfers in a crowd , sharing their adventures and surfing stories even as the day turns to night. At night you will find them on beaches with large bonfires enjoying surfing music and the ocean. This fosters a great feeling of brotherhood among surfers and is an awesome stress reliever as well.

Surfing SafarisNothing beats the thrill of a surfing safari - just ask the Beach Boys. Finding new locations to surf and test your skills is what its all about. Getting away and finding new secret surfing spots is enough to get any surfer champing at the bit. Usually a surfing safari takes the form of a road trip going from one beach to the next looking for the ultimate wave conditions. If you really want to chase the dream you can even look for surfing waters in other countries.

Surfing is a very inclusive sport.Everyone is usually welcomed and surfers are typically a warm friendly bunch of people. If you have a surfboar you will be welcomed into the crowd. If you want to experience the surfing lifestyle , take your board and head out to your local beach. You will usually find loads of like minded surfers at the local surf shop.

Not only surfers enjoy the surfing lifestyle. Girlfriends , wives , families and friends are usually included making for a very sociable time. Its not just about the waves , although that is important. Its more about the culture , the vibe and the friends you make along the way. Its this that makes the surfing lifestyle so appealing.

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What Surfing Apparel Do You Need?

Modern surfers don't just surf bareback like their father and grandfathers did before them. Finding the right gear for you conditions in not a major issue as there is a large range of surfing apparel and gear to suit any occasion. Here are a few items that you will need.

Beach Shorts

If you are fortunate enough to be surfing in warm tropical conditions then these are ideal for hitting the waves. These shorts are typically durable and comfortable for hitting the waves. The material is a light weight fabric that also dries quickly. They are typically worn by beach enthusiasts as well as surfers. Most major brands like Hang Ten , Instinct and Gotcha have a large range of beach shorts available to suit any style.

Wet Suits

If you are not as fortunate to be surfing in tropical conditions then you will need a wet suit to keep the cold out. These are available in a variety of sizes and colors. You can choose to go for full body protection or opt for a more compact version which leaves the arms and legs exposed , but keeps the body warm. The material used in the manufacture is waterproof. This keeps your body warm even in the coldest water conditions. If you are into surfing out deep where the waters are wild and cold then this is a good option to have.

Beach Shoes

While surfing most surfers like to go barefoot as this makes it easier to stay attached to the surfboard. You can now get specially designed shoes that assist in maintaining traction while surfing. They are also tight fitting and water tight.

Goggles and Surfing Eye Wear

The saltwater and harsh sunlight can be hard on your eyes so having added protection does make sense. Goggles don't usually have a tint feature but are just there to keep out the water , however a tint will add some protection. While on the beach you should always wear a good pair of sunglasses because the glare can be quite intense.

Where To Buy Surfing Gear

Most department stores do carry a range of surfing apparel. Always shop around before buying as this can save you a few dollars. Make a list of the items you need and shop online - there is a large range of surfing gear online available especially at online retailers like eBay. This will enable you to save while shopping from a much wider range of surfing items.

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Getting To Know The Local Conditions

An expert surfer will not plunge headlong into the sport without first finding out if the surfing conditions are favorable to their needs. Keep in mind that there is more to the sport than finding a wave and performing your feats. All surfers are required to survey the condition to make sure that it provides the best experience to fit their expertise, as well as to make sure that their lives are not put at risk.

Weather Conditions

Surfing is mostly done on a tropical, windy climate that promises amazing waves that you can play around in. However, there are certain weather conditions that offer more favorable surfing conditions, especially for experts looking for better challenges. Such is the case; it is best if you are equipped to handle the possible life-threatening scenarios brought about by these extreme weather scenarios.

For example, if the waves are huge and the surfspot you're going to be surfing are turbulent at best then you need to make sure that you have the right equipment to keep your heads out of the water to avoid drowning. There is also a risk of being washed out to sea so make sure that you bring your GPS with you so you can make your way to shore in case it happens. It is also a good idea to bring your friends or family with you during these surfing trips so they can help you out if things take a turn for the worst.

Survey the Area

Keep in mind that surfing is riddled with unseen perils that can easily put your life at risk without your knowing about it. You need to survey the area where you will be surfing for hidden reefs or sand bars that can be a hurdle if you don’t watch out for it. If the waves are huge then make sure that the area is deep enough and free of corals and rocks. Also, you might want to check the temperature of the water to see if it is favorable to your body. If it is too cold for your bare body to handle then it's best to wear a wetsuit to keep your body warm and active to avoid putting yourself at risk when you're wiped off your board.

Double Check Your Equipment

That's right; no surfer should venture out to sea and challenge the waves without first taking care of their equipment. First, you need to see if you're board is in perfect condition -- waxed and properly maintained so you won't have to worry about problems later on while you're skimming through the waves. Also, it is a good idea to have a leash from your board tied to your ankles so you won't have to worry about parting company with it when you're faced with a huge swell.

These are just some of the surfing conditions you need to keep an eye out for before you attempt the waves. A responsible surfer should make sure that the conditions are favorable for them to avoid life-threatening experiences while indulging in the sport.

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Summer Surf Camp

Summer surfing camp is the perfect place for your kids to learn surfing at a young age. They don’t need to undergo extreme surfing conditions just to become experts; they can easily learn the basics from seasoned surfers along the safety boundaries of a camp before they try their newly-developed skills in different surfing conditions to avoid the risks that comes with the sport.
Why Go To Camp?

There are other methods to learning the art of surfing than having to enroll in a summer camp. Books and instructional materials are readily available so your children can learn all the necessarily skills at home among the confines of your swimming pool. You can also enroll them in surfing classes or find a dedicated tutor for private lessons.

Keep in mind that there are certain advantages in learning the basics of surfing from camp, such as:

1. Doing It the Right Way

One of the reasons why summer surfing camp is a preferred choice in learning the art of surfing is the right way of doing it. That's right; seasoned experts that will be educating your kids will train them from scratch. Meaning, they will be taught the basics of surfing, under physical exercise program to train their bodies to reach peak physical condition to do well in the sport, as well as teaching them the right way to surf to avoid putting their lives at risk then hitting the waves for the first time.

2. Having Fun with the Crowd

Another reason why surfing camp is a great choice for your kids is the fact that they will be interacting with kids within their age group as they learn to surf from the basics. Besides, learning is faster if you're having fun and making new friends along the way will definitely tickle their fancy.

3. Supervised Education

Also, a surfing camp will make sure that your kids are well supervised as they learn the art of surfing. Experts will surely keep a close eye on your kids as they try out their skills out in the water and make sure that they are taken cared off in case of accidents.

Finding the Right Camp to Enroll

Now that you have an idea why a surfing camp is a great venue for your kids to learn surfing, the only thing left on the list is to find the perfect camp for them to enroll in. It is best to do your research in advance before signing them up for the course. Ask for their flyers that highlight that cost of the course and the type of training they will be put under.  Also, check the venue of the surfing camp to see if it is favorable for your kids -- ensuring that they are 100% safe while you're not there keeping a close eye on them while they're learning the basics.

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